Times Square is a major commercial intersection in midtown Manhattan. It’s at the junction of Broadway and 7th avenue and stretches from West 42nd street to West 47th.
Brightly adorned with billboards and lighted advertising of all kinds, Times Square is the known as the Crossroads of the World, the Center of the Universe, and the hub of the Broadway Theater district.
Times Square is one of the world’s most visited attractions hosting over 39 million visitors a year – that’s 330,000 people a day!
Times Square was originally called Longacre Square but was renamed in April 1904 after the New York Times publishers moved their headquarters to the Times Building – now called One Times Square. This is the site of the New Year’s Eve ball drop, a tradition that started on December 31, 1907 and attracts thousands to the square every New Year’s Eve.
The theaters of Broadway and the huge illuminated signs called “spectaculars” and “jumbotrons” have long made this square one of New York’s most iconic of spots.
The Toshiba billboard directly under the NYE ball drop and the curved seven-story NASDAQ sign at the NASDAQ market site at 4 Times Square are a few of the notable ones.